1. Establishing Planning Guidelines

Basis the category or the brand’s requirements we set the media objectives, which we support with thoughtful insights post comprehensive research and complement it with our own analysis, for a better understanding of the competition and their media habits to target the consumer effectively.

2. Media Database and Research

We have knowledge of industry used tools like Indian Readership Survey (IRS), Indian Markets and Media Study (IMMS), Broadcast Audience Research Council (BARC) which is the prevalent TV currency, ORG MAP which is the key database that audits advertising on TV, Print and Radio, BARC Optimizer, macros written to save man-hours. We are also backed by proprietary systems and media models for setting campaign awareness and communication frequency levels. Media output maximised by advanced tools and post campaign analytics.

3. Competition Analysis

We use our software packages to cull out data to keep a close eye on the competition's media habits and spends.

4. Annual Media Recommendations

We present annual media strategy and recommendations for our clients, basis the business goals for the particular fiscals. This involves choosing the right media mix, appropriate budgets and including enriching value additions. All this is churned out in accordance with the rate and CPRP benchmarks to drive efficiency.

5. Campaign Monitoring

Tracking the campaign as it happens using our activity tracking and monitoring tools to ensure optimum delivery and rescheduling if necessary for the desired output.

6. Post-campaign evaluation

Once the campaign is over, we evaluate the campaign for the deliverables and the response it generated.